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How Having “The Talk of a Lifetime” is Taking Funeral Planning to the Next Level…

For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore.

The TTL council wanted to tap into this growing demographic  – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could not see the value in memorialization.

So, they did some serious market research. They assembled focus groups made up of people who said they did not want to be memorialized after death.

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